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PR Business Portrait
The Business Portrait is the photographed documentation
of a person who moves in his professional environment.
That‘s why a real business portrait can never be a single
photo. It always consists of a photo gallery.
First of all, it makes no different whether we are talking about
the business portrait of a leading industrial manager or that
of a master craftsman.
Business Portraits support the claim to leadership.
Thus, the result must be an expression of personality,
core competence, social competence, credibility
and authenticity. At least! As a result, a business
portrait indirectly becomes also a PR measure for
oneself.
If companies and brands are involved, the shoot
is even tied to a certain „political correctness.“
And it always starts with a
careful preparation.
First Pre-Meeting: Consulting
Documentation
Concept writing 150,00
Shooting
Follow up steps with proposal
Refund Consulting fee with
booking
Advice: Head shots or lifestyle
portraits are also very often used
as a business portrait.
However, this does not
correspond to the requirements
explained here for the term BP.
To ensure this, an individually written scene script is
always necessary.
In some cases, the script even
takes into account meeting
and moderation, customer
conversations or special scenes.
As extensive as the shoot itself,
the media requirements can be
as individual later.
For this reason, the Business
Portrait must cover all optional
scees that could later be queried
as a single photo.
Therefore, a script is indispensable
as a functional specification sheet.
