PR Portrait Art Book Shoot
Communication
Wenn knackige
Werbefotografie mit
Logo und Slogan nicht
mehr ausreicht und Long
copy oder Textillustration
gefordert ist.
Spaetesten an diesem Punkt gelten
andere Massstaebe.
Dabei muss es voellig egal sein,
ob es sich dabei um eine unterhalt-
same Story handelt, um eine Sach-
verhaltsdarstellung, oder um
Kontextinhalte. Formal oder kreativ.
Dokumentation oder PR-Story.
Wer kein oeffentliches Vertrauen
verspielen will, sollte sich an diese
Regel halten:
Inhalte muessen cross checked
verstaendlich, erklaerbar, begruendbar,
ueberpruefbar und in sich logisch sein.
Alles andere ist schwer vermittelbar.
Das ist der Massstab. Zumindest hier.
Der Worst case waere oeffentlich wider-
legt zu werden.
BtB
Communication
Copy/Conception
and media
illustration
Broshure
Web
Presentation
Exhibition
Food Art - PR - next page
At this point at the latest, other
standards apply.
It does no matter whether it is an
entertaining story, a presentation of
facts or contextual content. Formal
or creative. Documentation or
PR Story.
Those who do not want to gamble
away any public interest should
adhere to this rule:
Content must be cross-checked
comprehensible, explainable,
justifiable, verifiable and logical
in itself.
Everything else is difficult to
communicate. That is the benchmark.
At least here. The worst case would be
to be public refuted.
Was that helpful?
When crisp advertising
photography with logo
and slogan is no longer
enough and long copy
or text illustration is
required.
Hotel F&B, Tourism and Travel Content Projects around the world
Strategical
Strategic conceptual
conceptual… ?
Sound Story PR Press Media
Product Shot
Package Shot
Brochure
Webprint Social Media
English Campaign
China
Product Lifestyle Content
Kitchen Performance
The quality story
„Believe me,
this is really
sharp stuff.“
